Story Boards

Koedyk Express - Amy's World - 45 sec TVC

Owen Hill
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Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
LDWS  
ACTN: Stark broad Western landscape, shimmering
in heat
SFX: Silence
V/O:  
 
WS  
ACTN: Old pioneer trail with broken wagon wheel in
foreground
SFX: Muted/building sound of hooves
V/O:  
 
CU Camera tracks in same position
ACTN: Horse in full gallop. Lots of dust and sweat
SFX: F/Vol hoof beats/jingles of harness/grunts
V/O:  
 
Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
MS  
ACTN: A concerned young woman rises in front of a
rough sod homestead. She seems alone &
vulnerable in a hot, harsh world.
SFX: Muted but discernable hoof sounds
V/O:  
 
MS  
ACTN: She seems to identify the direction of the sound and turns to see who's coming. She
looks worried.
SFX: Hoof sounds build. Still distant
V/O:  
 
CU  
ACTN: Suggesting her tough & dangerous world, she cocks her '74 lever-action Winchester.
(Make sure to use this model!)
SFX: Distinct sound of firearm cocking action
V/O:  
 
Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
LS  
ACTN: Distant horseman appears at a rise of the
trail. Great cloud of dust follows him.
SFX: Building hoof beat sounds
V/O:  
 
MS  
ACTN: Slightly awkward young woman stands her ground and raises her loaded rifle. Her animals react!
SFX: Hoof sounds build
V/O:  
 
CU  
ACTN: Rifle into shoulder, this woman is deadly serious and prepared to shoot if the rider is a trouble-maker. She's in a tough world!
SFX: Hoof sounds build
V/O:  
 
Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
CU  
ACTN: Visible relief as she identifies the horesman and lowers her rifle
SFX: Hoof sounds build.
V/O:  
 
WS  
ACTN: Classic Western shot as she awaits the arrival of her visitor. She still holds rifle though - just in case!
SFX: Hoof sounds getting closer.
V/O:  
 
MS  
ACTN: Busy, noisy scene. Sweaty rider comes to halt and passes the young woman a parcel from his saddle bag. Dust everywhere.
SFX: Much hoof stomping and grunty noises etc.
V/O: "Parcel Maam" (Just heard above din)
 
Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
CU  
ACTN:

Grateful young woman looks up to rider. Dust everywhere.

SFX: Hoof stomping continues. Jingles etc
V/O: "Would you like some water?"
 
CU  
ACTN:

Young rider in late teens salutes woman. He is sweaty and covered in dust. He's been riding hard!

SFX: Hoof stomping sounds continue
V/O: "No thanks Maam. Other folks're waiting!"
 
MS Camera pulls away from woman
ACTN: Awkwardly holding rifle, young woman looks at parcel while the rider pulls away. We do not see him, just his dust.
SFX: Hoof sounds sharp as horse takes off
V/O: "Get up, yaaa!"
 
Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
WS Camera tracks full-size horse action
ACTN: Young horseman is off with a vengence. He has mail and parcels to deliver! Shot from woman's perspective.
SFX: Hoof sounds
V/O:  
 
WS  
ACTN: Horse and rider transform into a van over two seconds
SFX: Hoof sounds becomes van sound
V/O:  
 
WS  
ACTN:

Koedyk Express van is moving through pleasant leafy street in an American suburb. in real contrast to the not previous scenes.

SFX: Quiet van sound. Suburb sounds -birds etc.
V/O:  
 
Owen Hill - Koedyk   Owen Hill - Koedyk   Owen Hill - Koedyk  
WS  
ACTN: Our young woman, now a woman of today, opens her parcel against the comfortable suburban background
SFX: Suburban sounds only - quiet.
V/O:  
 
CU  
ACTN: The woman is distracted by the sound of aircraft building above her
SFX: Aircraft sound builds
V/O:  
 
CU  
ACTN: She looks up and smiles, as if identifying something she likes and knows well
SFX: Aircraft sound builds
V/O:  
 
Owen Hill - Koedyk   Owen Hill - Koedyk      
WS Camera tracks progress of aircraft.
ACTN: A Koedyk Express freighter climbs into the sky above the woman. A beautiful, powerful shot.
SFX: Aircraft sound stabilises but not too loud.
V/O: "Koedyk Express....We've been"
 
WS Camera continues to track aircraft.
ACTN: Aircraft continues as Koedyk Express logo apears in conjunction with it . Sub-heading appears following main logo.
SFX: Aircraft sound diminishes but still there.
V/O: "getting things to you, for quite a while!"
     
     
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